Experienced creative director & film producer with more than a decade of hands-on leadership in creative marketing, advertising, film production and event management.
Nationality: Lebanese
Date of birth: 29/06/1982
Languages: Arabic, English, French
About me
I'm an experienced Lebanese creative director and film producer with over a decade of experience in leadership, marketing, advertising, film production, and event management.
I have a diverse portfolio including advertising videos, brand activation videos, social media content, and feature films, demonstrating expertise in creative direction, production, editing, and storytelling.
I have worked on campaigns for major brands such as STC, ADCB, Hertz, MOOV, Al Futtaim, Etisalat, Virgin Mobile, Ferrari, Maserati, Shell, and more, showcasing my ability to lead and deliver engaging content across various platforms.
WORK
ADVERTISING VIDEOS
The following is a collection of videos, in which I was actively involved in both the production and creative process.
STC
STC
STC
STC
STC
STC
STC
STC
BRAND ACTIVATIONS VIDEOS
This is a collection of brand activation videos that I was deeply involved in from start to finish. From understanding the brief and shaping the client’s request into a clear, well-structured presentation, to overseeing design and print during the construction phase, and finally filming and photographing the event myself. I also handled the video editing and delivered highly engaging, on-the-spot content tailored for all online platforms.
SHOWREEL Teaser
SHOWREEL Revealer
STC
STC
STC
STC
Virgin Mobile
Reese's
STC
STC
STC
SHELL & BMW
STC
STC
LG
STC
SOCIAL MEDIA
This collection showcases social media content creation where I shaped the creative direction and developing ideas from scratch, crafting the designs, and refining each concept into a final piece that brought the client’s vision to life.
AL TAYER MORTOS FERRARI
MASERATI FOLGORE
MOOV
Al Futtaim automall UAE
Al Futtaim automall UAE
Al Futtaim automall UAE
Al Futtaim automall UAE
HERTZ
HERTZ
HERTZ
HERTZ
HERTZ
HERTZ
HERTZ
HERTZ
HERTZ
HERTZ
HERTZ
HERTZ
HERTZ
HERTZ
HERTZ
HERTZ
MOOV
MOOV
MOOV
MOOV
FILMS
This is a collection of feature films where I played a major role in shaping concept ideas and scripts, and carried them through to execution. From videography to editing. Each film explores a different genre, showcasing versatility in both storytelling and production.
Y&R Abu Dhabi
That’s where it all began, being part of a large creative team where I contributed heavily to advertising campaigns across the UAE. From billboards and logos to flyers, brochures, and everything in between, I worked on both ATL and BTL artworks that reached audiences nationwide.
ABU DHABI MALL
ADAFCA
ADCB
ADCB
ADCB
ADCB
ADMAF
ADMAF
ADMAF
ADNOC
ADNOC
Al Raha VIP Brocure
DFS
DFS
DOT Bus branding F1 campaign
EDC
EDC
EDC
EDC
EDC
EDC
EHSMS
WWF
ETISALAT
ETISALAT
ETISALAT
F1
EVENT
EVENT
EVENT