CREATIVE DIRECTOR / PRODUCER

Illustration Portrait

Rabih Al Bitar

Creative Director & Executive Producer with 15+ years leading end-to-end creative campaigns, film production, and brand activations across the Middle East (GCC & Levant).

Nationality: Lebanese

Date of birth: 29/06/1982

Languages: Arabic, English, French

CONTACT:

+961 70 566 116

rabihalbitar@gmail.com

About me

I'm an experienced Lebanese creative director and film producer with over a decade of experience in leadership, marketing, advertising, film production, and event management.

I have a diverse portfolio including advertising videos, brand activation videos, social media content, and feature films, demonstrating expertise in creative direction, production, editing, and storytelling.

I have worked on campaigns for major brands such as STC, ADCB, Hertz, MOOV, Al Futtaim, Etisalat, Virgin Mobile, Ferrari, Maserati, Shell, and more, showcasing my ability to lead and deliver engaging content across various platforms.

WORK

ADVERTISING VIDEOS

The following is a collection of videos, in which I was actively involved in both the production and creative process.

STC

BRAND ACTIVATIONS VIDEOS

This is a collection of brand activation videos that I was deeply involved in from start to finish. From understanding the brief and shaping the client’s request into a clear, well-structured presentation, to overseeing design and print during the construction phase, and finally filming and photographing the event myself. I also handled the video editing and delivered highly engaging, on-the-spot content tailored for all online platforms.

SHOWREEL Teaser

SHOWREEL Revealer

STC

Virgin Mobile

Reese's

STC

SHELL & BMW

STC

SOCIAL MEDIA

This collection showcases social media content creation where I shaped the creative direction and developing ideas from scratch, crafting the designs, and refining each concept into a final piece that brought the client’s vision to life.

AL TAYER MORTOS FERRARI

MASERATI FOLGORE

MOOV

Al Futtaim automall UAE

HERTZ

MOOV

Al Futtaim automall UAE

MOOV UAE

Hertz UAE

Al Tayer Motors Ferrari UAE

Al Futtaim automall UAE

Walk to Walk KSA

FILMS

This is a collection of feature films where I played a major role in shaping concept ideas and scripts, and carried them through to execution. From videography to editing. Each film explores a different genre, showcasing versatility in both storytelling and production.

Feature Film

Stop-Motion Film

Experimental Film

Emotional Film

Y&R Abu Dhabi

That’s where it all began, being part of a large creative team where I contributed heavily to advertising campaigns across the UAE. From billboards and logos to flyers, brochures, and everything in between, I worked on both ATL and BTL artworks that reached audiences nationwide.

ABU DHABI MALL

ADAFCA

ADCB

ADMAF

ADNOC

Al Raha VIP Brocure

DFS

DOT Bus branding F1 campaign

EDC

EHSMS

WWF

ETISALAT

EVENT

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